Kevin Brown


Trained as Linotype Typesetter when starting as first full time employee at Smart Set in 1986, Kevin became owner in 1992. He has a BS in Mass Communication with an Environmental Interpretation Emphasis, graduating from Bemdji State University in 1983. In his free time, he enjoys tinkering with and riding his motorcycle, attending art exhibitions, and reading actual, physically printed books.


Karen Brown


Karen attended Pratt Institute in Brooklyn, NY, where she studied Photography and Printmaking. She worked as a commercial photographer in NYC for 6 yrs. Karen also has a studio in the Northrup King building where she makes large scale ceramic sculptures.


Jessi Goodell

Senior Designer

Jessi earned her BFA in Graphic Design and Interactive Media, Design emphasis, from the University of Wisconsin-Stout. Upon returning to the Twin Cities, she began volunteering at the Soap Factory, serving as an installation intern and co-curator for the 2017 Volunteer Exhibition, Disruption. During that time, she was also the designer for Winter Company, working on pre-press and separations for screen printing on apparel as well as original designs - she still has nightmares about digi camo. Jessi doesn’t often have spare time, but she does enjoy screen printing, glass art, audiobooks, and mornings full of fried sweet plantains and black coffee.


Molly Ruoho

Graphic Designer

Molly studied Graphic Design and Photography at the University of Wisconsin-River Falls, with a focus on making prints, books, and hand-made works. She interned at Big Al’s Photo, a fine art print shop in Alec Soth’s studio in Saint Paul, continuing her studies in color, photography, and printing. While earning her BFA, Molly also received multiple grants to research and create work using historic photographic processes including cyanotype, Van Dyke brown, salt printing, and the tintype process. Outside of work, Molly enjoys spending time with her nephew, going up to the lake, making props for local theater, and continuing to create personal photographic work.


Kerri Mulcare

Print and Finishing Specialist

Kerri earned her BFA in Print, Paper, Book Arts and a minor in Art History from Minneapolis College of Art and Design. During her education she interned with Cave Paper, Minnesota Center for Book Arts, and as a studio intern for Gaylord Shanilec on the Fine Press edition of the book My Mighty Journey. She was a recent recipient of the MCAD Collegiate Fellowship in partnership with MCBA and her artist books reside in multiple collections across the Midwest. Outside of work, Kerri enjoys spending time on her own print/paper projects, exhibiting work, exploring the city's numerous park systems, and listening to Podcasts.