Kevin Brown


Trained as Linotype Typesetter when starting as first full time employee at Smart Set in 1986, Kevin became owner in 1992. He has a BS in Mass Communication with an Environmental Interpretation Emphasis, graduating from Bemdji State University in 1983. In his free time, he enjoys tinkering with and riding his 1973 Triumph Bonneville 650 motorcycle, woodworking and reading actual, physically printed books.


Brian Aldrich

Production Manager

Brian has a BA from Keene State College, Keene NH, with majors in Graphic Design and Fine Art focusing on Printmaking, Painting, and Drawing and an MFA from the University of Minnesota, Minneapolis MN in Printmaking, focusing on Copperplate etching. Ran a small one man letterpress shop (Boiled Art Editions) for 2 years, High Point Center for Printmaking Jerome recipient, Minnesota Center for Book Arts Jerome recipient. Brian's interests include Making, year round Cycling, Bicycle Repair and Maintenance, Speed solving 3x3 Rubik’s cube, Juggling, Lock Picking, Knife and Tomahawk throwing.


Natalie Mazorol

Senior Graphic Designer

Natalie has a BFA in Print, Paper and Bookmaking from the Minneapolis College of Art and Design, and an Apparel Technologies Certificate from Minneapolis Community and Technical College. Her undergraduate internship at Cave Paper led to bookmaking at The Campbell-Logan Bindery in Minneapolis. She's worked with textiles for many years to create clothing and stage installations for local venues including the Cedar Cultural Center. Her interests include drawing, yoga, camping and raising her dog, Fran.


Dennis Madamba

Digital Print Specialist

Dennis has an MFA in Visual Studies, concentration in Illustration, from Minneapolis College of Art and Design and a BA in Studio Art from University of California - Santa Cruz. As a grad student, Dennis worked for MCAD’s Service Bureau, assisting students with print and bindery projects and later worked for Numeric Press in Minneapolis as their main production assistant. He's also a freelance illustrator and produces zines and prints. Interests include reading about food, making food, reading comics, hiking, binge-listening to podcasts, and learning to speak Spanish.


Karen Brown


Karen attended Pratt Institute in Brooklyn, NY, where she studied Photography and Printmaking. She worked as a commercial photographer in NYC for 6 yrs. Karen also has a studio in the Northrup King building where she makes large scale ceramic sculptures.


Zara Brown


Zara joins the family business as an intern in print and design. Zara is an aspiring gig photographer, you can see her work at