Steel and silicon
The Smart Set is engaged and involved in tech, but in the service of art, the whole process overseen by aesthetically experienced technicians with an eye to detail that no machine can replace. Simply put, we turn ideas and art into tangible form, something to enjoy with all your senses. Silicon and steel, brains and brawn, combining craft and technology in harmonious synergy.
This new outlook is illustrated by our new shop layout. One side is digital, silicon chips crunching pixels in millions of calculations per second, running sophisticated software. Inputs such as scanning, digital photography, content creation and proofing lead to the end result of our digital process, the incredible print quality of the Xerox 700 Digital Color Press.